Tuesday, July 12, 2011

A (Pretty Freedom) Fightin' Chance!

When I stopped in a little while ago to talk to Jodee, one of the co-owners of Pretty Freedom, about carrying 5x5 at their shop, I thought it would be great to find out a little more about how PF came about (since we had just shared our sappy story with them). 

Talk about living your dream; Jodee and his business partner Helena had been workin' for the man, so to speak, opening stores for a major retailer, and talked over drinks (good old Xmas drinkin') about how great it would be to channel their creative energy into their own vision.

This charming vintage shop, run by equally (if not more) charming people, turns out to be more than just your average run-of-the-mill recycled fashion shop; these cool cats are branching out into consignment too, giving hand-crafters and independent designers (like little ole us!) a shot at offering their goods to PF's diverse and loyal clientele. 

Enough of my yammering--stop by at 165 Augusta Ave. in Kensington Market and see how lovely Pretty Freedom and its owners are for yourselves!

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